Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: you already rank 1st for "hvac service" and your case studies, Guinness Enterprise Centre, Our Lady's Hospital Navan, Decathlon, are genuinely earning their own rankings. Set against that, overall traffic has fallen 17% in the recent period, "facilities management companies ireland" (1,300 a month) sits at 48th, and both "near me" searches for HVAC sit past position 60. The site itself is strong, real client logos, a named testimonial, real project photography. This isn't a design problem. It's all detailed below, with what to do about each one.
Semrush shows 66 searches for this site. Your HVAC service page and real project case studies are genuinely working. The gap is in two specific places: local "near me" searches, and the broader facilities management category.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| hvac service | 1,000 | 1st. Your strongest ranking. | 1st |
| guinness enterprise centre | 1,600 | 12th, from your project case study. | 12th |
| hvac dublin | 140 | 11th, close to page one. | 11th |
| facilities management companies ireland | 1,300 | 48th, from your sectors page. | 48th |
| hvac near me | 320 | 76th. High intent, currently unranked. | 76th |
| heating and cooling near me | 320 | 65th, same gap. | 65th |
Your project case studies, Guinness Enterprise Centre, Our Lady's Hospital Navan, Decathlon O'Connell Street, are already earning their own rankings on their own names. That's proof the content works. The gap sits specifically in "near me" searches and the broader facilities management category, both high-intent, both currently well past page one.
The site itself is strong. What's worth acting on is the recent traffic trend, the site's speed, and a Google listing that undersells what you actually have.
This is not a design problem, it is steady monthly work. The client roster, the testimonial and the case studies are already doing their job. What moves the numbers from here is closing the "near me" and facilities gap, and fixing the site's speed before it drags the recent decline further.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the steady work that closes the "near me" and facilities gap.
1,940 searches every month.
0 measurable visits currently arrive from any of them.
All three sit outside the top 45, on pages that already exist.
Your core service already ranks 1st, and your case studies already earn their own rankings. That's real proof the site works. The 17% traffic decline and this specific gap are what's worth closing next. You know your average contract value and what your close rate looks like once a facilities manager actually calls. That's the sum worth running on your side.
62 referring domains and a strong client roster back this site's authority. None of that is stopping the 17% traffic decline on its own. The longer the facilities management page stays at 48th, the longer that 1,300-a-month search goes to a competitor instead.